Progress questions

- How did your research into genre contribute to your production work?
A film that I researched because of the genre being the same to ours: horror comedy, was Shaun of the Dead, this will relate to our movie being the same audience as it's the same genre. We looked into dvd covers of horror comedy films such as Scary Movie and Zombie Land too, so we could take away ideas from these to develop our production work based upon the genre. On the Scary Movie front cover we found a qoute: I see dead people. This is mocking a real movie so we took the idea of having a slogan at the top of our poster: You're in good hands with a zombie. Two other dvd front covers/posters that we examined were Me, Myself and Irene and Superbad because they are both comedy's and they helped us to develop our poster layout. The Me, Myself and Irene poster shows a head split in half showing two personalities, so it linked to the genre of our film as it's about a normal man who is a zombie, so he is a split person. Also the Superbad poster shows the main characters so we thought this would be a good way to lay out the poster with all the characters spread over the poster, in the background etc.

- How did your research into audience contribute to your production work?
When I looked at Shaun of the Dead, I found that the film achieved an average age of it's audience being 18-34 year olds, mainly students. The reason we chose to do comedy was because it targets the whole market, both male and female, ranging from different ages, because the majority of people all like comedy, it also has elements of horror and romance, so this spreads even wider giving us a big audience. The comedy is also the same of that in Shaun of the Dead, which in a review was described as "cheeky more than sarcastic," and it had a very successful audience so we hope that ours should get some positive feedback too. The main audience of Shaun of the Dead being a cheeky, sarcastic comedy with the characters as white British, the large majority of the audience that were attracted were the same as the characters being white because of it's comedy. So, we know from this that with our film being a cheeky, sarcastic comedy with all the characters being white British, linking to that of Shaun of the Dead, our audience will be the same.

- How did your research into institutions be responsible for the production and regulation of the media influence your production work?
I looked at posters of films so we knew how to create ours and make it look as real and convincing as possible. We added productions names such as Universal, Working Title, Studio Canal and I made one for our group. As we know that Working Title and Studio Canal work with comedies such as Shaun of the Dead, we thought it would be a good idea to use it for ours, also Universal as we know is a big production name so it would boost our poster appearance. After looking at these logo's we had an idea of what to do for our own production name, so it did fairly influence us.